The Odyssey upgrades the leader of the business. Because the business will never outgrow the person leading it.
Every quarter you step out of your business and into a room with other driven business owners who refuse to settle. Three days of real work. Not theory. Not motivation. You surface what is actually holding you back, go deeper on who you need to become as a leader, and leave with a 90-day plan ready to execute.
Then you go back and implement. And 90 days later you do it again, but from a completely different level.